PRO BONO CASE
Meet Robin
In the Fall of 2025, nurse practitioner Robin Leggett-Hudson, NP-C reached out to me about an independent clinical endeavor she had in the works. She asked me for help, and I offered her a free, basic brand identity package to get started.
The Process
Client reaches out for help. Sends me a logo made by ChatGPT. She loved the concept it gave her, but obviously this "logo" comes with too many problems to name. I had to create a better identity and format the elements for proper use.
I developed a monochrome rendition to satisfy the idea, while keeping proportions and purpose in mind. She really loved the "R" as it stands for "Radiant" and "Robin".
The next goal was to let her choose a color scheme to steer her away from the obvious challenges of brown and gold. For this part of the process, I kept it simple as to not congest her decision making. I gave her two brand palettes.
Option A
Option B
Client Chooses Option B.
Robin's clinic is now fitted with a brand identity, online presence, photography, and customs graphics. All branding elements and materials are made from Adobe Illustrator, Adobe Photoshop, and Adobe Lightroom.
